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April Special - Save 10% on Mate Gourds & Bombillas!


Now, don't get me wrong... tea bags have been a great invention for a variety of reasons, including the convenience factor, but if you've never experienced a 50g mate infusion from the end of a bombilla, then you don't know what you're missing! Actively drawing the nutrients out of the leaf results in the ultimate infusion of well-being and goodness.

At first, consuming your yerba mate via this method may seem a little intimidating, especially if you're invited for the first time to partake of the more ceremonial practice of sharing a mate among a group of friends (yes, there are rules in this setting!). Don't worry, we're here to help!

Are you relatively new to yerba mate? Here's a great informational video on how to enjoy yerba mate the traditional way with a gourd and bombilla.

(6.6MB .mp4 file)

Analysis of free-radical scavenging of Yerba Mate
J Food Sci. 2010 Jan-Feb;75(1):C14-20.
Health Effects Laboratory Div., Natl. Inst. for Occupational Safety and Health

Mate (MT) is a popular South American beverage that has been used as a traditional medicine for centuries, spurring recent interest in its nutraceutical properties. MT is prepared as an infusion of leaves from the Yerba Mate (llex paraguriensis) tree. MT has been reported to have antioxidant properties in vitro and in vivo, but these have not been fully characterized in terms of effects against specific radicals. Accordingly, we examined the antioxidant effects of an MT infusion against hydroxyl and superoxide radicals in both chemical and cell culture assays. MT infusions were prepared at 3.10 g/L in boiling water and diluted to experimental dilutions from this stock. Electron spin resonance (ESR) experiments indicated that MT scavenged hydroxyl radicals (produced via the Fenton reaction) and superoxide radicals (produced via the xanthine/xanthine oxidase enzymatic reaction) at all concentrations tested (P < 0.05). Further controls indicated that superoxide radical scavenging was not due to xanthine oxidase inhibition. MT scavenged hydroxyl radicals and decreased cellular oxygen consumption in a dose-dependent manner in Cr(VI)-stimulated RAW 264.7 cells, based on ESR and oxygraph measurements (P < 0.05). Similarly, MT also inhibited hydroxyl-radical-induced lipid peroxidation and DNA damage in a dose-dependent manner in RAW 264.7 cells, based on malondialdehyde and Comet assay data (P < 0.05).

This study indicates that MT possesses potent antioxidant effects against hydroxyl and superoxide radicals in both chemical and cell culture systems, as well as DNA-protective properties. These data further clarify the reported antioxidant effects of Yerba Mate infusions.

Aviva + Stevia + Peppermint = Hmmmmm...Good!

Take care and we'll see you in a couple weeks. Don't forget to save on all our traditional drinking accessories this month. For a list of all our products, our storefront is a great place to start! As always, free shipping on domestic orders over $100 $75.00!!

Drink and be well,

Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
January 2011 - New Partnership with Wild Harvest Supplier!
November 2010 - "Natural Highs" Yerba Mate Program for High School Youths
June 2010 - Dr. Elvira de Mejia Review on Energy Drinks
May 2010 - **Important Product Change Update**
March 2010 - Aviva Now Carrying Teatulia Line of Teas!
March 2009 - 2 Studies Regarding Yerba Mate and Obesity
January 2009 - Rooibos Tea Supports Liver Regeneration
July 2008 - Press Release about move to Denver!
July 2008 - South America's Elixir of Life
June 2008 - Argentine Organic Inventory Update
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

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