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December 2005 - A Short Note From The Desk of Dan. . .


Tea is hot! Everywhere you turn, new information keeps popping up about the virtues of tea. The industry, especially the wellness category, is growing at a very healthy rate. Within this industry, yerba mate is ready to explode. On November 22, Packaged Facts, a division of, published "International Exotics Top List of New Taste Trends." Kimberly Egan, principal and senior director of client services, said, "We expect that yerba mate will be the next news in beverages. It is being positioned as a healthy stimulant, one that is blended with interesting, yet familiar, flavorings, spices and herbs."

I knew when we founded Aviva in 1999, we were way ahead of the wave. Back then, when I made a call trying to drum up business, the first question was, yerba what? Today yerba mate is starting to go mainstream.

With sales and interest steadily growing over the years, we feel 2006 is going to be the break-out year for Aviva. In this upcoming year we will develop our distribution across North America and make it more convenient for you to purchase our product at your local store. And we're not thinking just health food stores. We feel the general population is ready for some Good Energy. When you're out and about, look for Aviva Premium Wild Harvest yerba mate and make sure to ask for Aviva Premium Wild Harvest yerba mate.

We aim to take advantage of having the most unique yerba mate coming out of South America. Because of the natural jungle environment in which our Aviva brand of yerba mate grows, our yerba mate has been shown to possess more naturally-occurring vitamins, minerals and antioxidants than other yerbas being imported from South America. Bold statement, I know, but we have had ours tested by an accredited independent laboratory to support that statement. If you are a first time purchaser or a long time yerba consumer, do some research with other yerba mate companies and compare. Sticks and stems don't contain many nutrients.

I am now declaring 2006 the beginning of our "Go Wild" program. Go Wild is going to be more than just a slogan. It is going to be a movement to bring to the masses the goodness of yerba mate— a wonderful herbal tea that only grows in South America. We want to spread the word not only about our Aviva brand, but yerba mate in general. The more we all can do to spread the word, the more people we can get to Go Wild. I know personally I could use a bit of this every day. Make sure to forward this mailing to your friends!

With that said, I would like to wish everyone a healthy, happy and prosperous new year. I would also like to send these wishes to all of the great North American based companies and people that are working to bring yerba mate to North America, and, of course, the suppliers and growers in South America. This green leaf is touching lives in a positive way, from the people who harvest to the the lips and wellness of the person who drinks it. Thank you for your business. To show our appreciation, we will offer free shipping on all domestic orders up to Dec. 31st. No order minimums. Take care...

December Special. . . For the month of December you can purchase up to 5 half-pound bags of traditional yerba mate and we'll match that quantity when we package your order. No promotional code is necessary. Keep in mind you won't see the free bag(s) in your shopping cart. However, we'll make sure to add them before we ship your order. At minimum, you can get 1 POUND of Premium Wild Harvest Yerba for only $8.00! AND, free shipping until December 31st!! Our storefront is a great place to start!

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Dan Garcia
Founder, Aviva Ltd.

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