Has anyone ever heard of acrylamide? I'm guessing that's not a word most of you are familiar with (including me). Apparently, it's a substance that has been studied for years, but has managed to remain somewhat hidden from the mainstream. Quoting from the article below, "Acrylamide is produced during cooking, particularly high-temperature processes such as frying and roasting. Some of the highest levels are found in chips, crisps, biscuits and bread, but it has now emerged that roasting coffee beans also produces significant amounts." Ok, so what's the big deal? Well, acrylamide is a prominent cancer-causing chemical. It's rather prevelant in some of the foods we consume, especially coffee.
I'm not suggesting that it's time to panic and dig a bomb shelter, because there's many common environmental factors that contribute to diseases such as cancer. Natural sunlight, for example, is on the US Department of Health's list of "known carcinogens". However, I don't see everyone who ventures outside developing skin cancer. Cancer is not a black and white science. There are many things in our environment that attack our bodies every day; but, over the millenia humans have developed natural defense against such invasions. Additionally, genetics plays a large role in determining disease.
Here at Aviva, we've always preached that moderation is important in many of life's activities. If you currently drink a lot of coffee, it might be wise to cut back a little bit. I can't think of a better substitute than yerba mate! Yerba mate is much healthier than coffee, and recent in-vitro studies have shown a strong anti-cancer effect in the lab.
As we mentioned a couple weeks ago, due to higher than normal demand (on both wholesale and retail fronts) we have worked ourselves into a position of low inventory on our loose Wild Harvest Yerba Mate. This situation, combined with a delay of our container of wild harvest yerba from Paraguay, has required us to discontinue our loose offerings until approximately the second week of June. (on a positive note, the container is still on schedule to reach us during this week)
Because of this situation, we are running a special on our 25-count tea boxes. All of our traditional and flavored blends are marked 20% off and will remain that way until we have the new product inhouse 10,000 kilos currently en route. Our storefront is a great place to start!
25-ct Tea Boxes
I know this may be inconvenient for some folks. For those customers who are used to making loose mate in a French Press or a traditional 10 or 12 cup coffee maker, I have suggestions. For hot mate, I tear 4 tea bags open and use this in my brewer. I know it is not the best solution, but it works. Keep in mind the tea bag cut is a finer cut and may not work as well in a French Press. For iced yerba mate, use six tea bags in a traditional coffee brewer, allow to cool, and serve with ice and flavor of choice.
Again, we apologize for the inconvenience and invite you try one of our tea bag offerings or our new Argentine Organic loose product.
Founder, Aviva Ltd.
Browse Past Newsletters...
April 2005 - New Argentine Organic Product
February 2005 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates
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