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May Update - A Short Note From The Desk of Dan...

Greetings,

In January of this year, Kiehl's, a legendary skin care company, launched a line of yerba mate infused skin care. They held a special event where fashion editors from magazines all over the world attended. During this event they served Aviva Wild Harvest yerba mate. We were honored to have Ellen Easton— one of the top tea professionals in the world— prepare, serve and educate the editors about Aviva. She is a wonderful person and has a vast knowledge about tea and other herbal tisanes. Below is a link to some of her writings and an article she wrote about Aviva and Kiehlís . Ellen is also an accomplished author. I highly recommend her book The Afternoon Tea Guide.

http://whatscookingamerica.net/EllenEaston/TeaTravelsIndex.htm - Ellen Easton's Article Index

http://whatscookingamerica.net/EllenEaston/YerbaMate.htm - Ellen Easton's Yerba Mate Article

Kiehlís was founded as an old-world apothecary in New Yorkís East Village neighborhood over 150 years ago. In 2000, they were purchased by one of the largest skin care companies in the world, LīOreal.

Little more than a month after the launch of their yerba mate skin care collection, I received a call from Kiehlís VP of Marketing. We talked for almost an hour about yerba mate in general. The next day I received another call from her and she invited me out to their corporate office in Manhattan. They wanted to know more about Aviva and my expertise in the yerba mate industry. To make a long story short, it was a wonderful trip. The Kiehlís people were fantastic. We had a good meeting, shared some Aviva yerba mate and they made Aviva their official mate of the Kiehlís office yerba mate café. What came out of these meetings is they want me to work with them as a spokesperson about the benefits of yerba mate so that people understand the many underrated and not highly publicized health benefits yerba mate possesses.

A big portion of Kiehlís business is in Asia. The official launch is in a week or so. So far, we have sent product to Kiehlís in Australia, Kiehlís Korea and Kiehlís of Singapore. It is pretty exciting for us to be associated with a company of this stature, and it is exciting to know that we are spreading this wonderful herbal tisane to other cultures in the world.

A couple of things I learned from my trip: I am a product man now. The products are fantastic. I use their body wash in the shower and their skin rejuvenator on my face. One major point I learned is that beauty starts skin deep. What we put in our bodies is just as important as what we put on the surface.

Letís do a double attack on skin care— try out the Kiehlís product and enjoy a nice hot or cold cup of Aviva Wild Harvest yerba mate. Your skin will love you for it!

Here is a link to the Yerba Mate Tea Skincare Collection on Kiehlís website. Take the first step to beautiful skin with Kiehl's and yerba mate!

Our website is now Social Bookmark enabled. For you Web 2.0 folks, you'll find a graphic under our Aviva name in the left nav menu where you can easily bookmark our page(s) with your favorite online bookmarking service. Help spread the word by bookmarking Aviva!

Aviva + Stevia + Spearmint = Hmmmmm...Good!
1lb of Tea Bags Save 15%! (All Blends; No Limit)

I am extremely excited to introduce to you a new organization associated with our industry! We're proud to announce that Aviva is a founding member of The Yerba Mate Association of the Americas (YMAA). While the association was founded about a year ago, the website is recently launched with a ton of insightful information related to yerba mate, as well as an archive of media in which yerba has been featured over the years. Check it Out!



Did you know Anthony Kiedis from the Red Hot Chili Peppers drinks Yerba Mate?
excerpt from interview:

SW: You're an hour away from performing (Saturday night concert in Auckland)... What usually happens now?
AK: An hour and a half. First I have to eat a few hours before lest I throw up in my mouth while on stage .. it's a horrible thing and it happens sometimes even when I eat three hours before but it's such a physical exertion experience.. the singing .. the singing and the dancing and the jumping and the crashing about. You really have to digest your food before you get out there. So it starts with eating. Before that it starts with hydrating. Like the more water you can drink in a day the better. Your voice is going to hold up for a 2 hour show. Getting some sunlight during the day is very important& let it get inside your eyeballs so you feel all right and then listening to John DJ warm up his guitar is a really nice centring experience. And then I start eating some weird things like ginkgo and ginseng and maybe some Tribulis. About an hour before [the show] I start drinking some Yerba Mate. You know what that is? It's a South American coffee product & a mild stimulant. It's like caffeine, sort of.

[Read Full Interview]

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Take care and we'll see you in a couple weeks. Don't forget you can Save on bulk Tea Bags in May. Our storefront is a great place to start! As always, free shipping on domestic orders over $35!!

Sincerely,

Dan Garcia
Founder, Aviva Ltd.
www.yerba-mate.com

Browse Past Newsletters...
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates


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