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November Update - The Hidden Benefits Of Yerba Mate


As the beautiful colors of the fall foliage begin to wane and cooler temperatures begin to embrace the nation, many of you will probably start to transition from your iced mate drinks to a warmer mate brew of some sort. Yerba mate is certainly a versatile beverage that can be prepared in a variety of ways to suit differing tastes.

The die-hard traditionals (whom I'll equate to those folks who drink their coffee black) typically prefer packing a gourd with about 50g of straight mate and then pulling it through a bombilla. Others like to enjoy a more subtle experience by steeping a couple tea bags, perhaps flavored with chai, honey, or other sweetener. Whatever your preference, you can be assured you're consuming one of the most healthful drinks on the planet!

Yerba mate continues to make inroads to mainstream consumers here in the United States. The number of publications covering this South American secret seems to double every month. Along with the increased media coverage, there has been a more concentrated effort from researchers to identify the healthful components of the plant and even compare them to more well known natural drinks such as green and black teas. Yerba mate extract can be found in a number of bottled drinks ranging from energy drinks to herbal mixes to sodas to even beer.

If you haven't already done so, I invite you to download our Yerba Mate FAQ. This pdf is a compilation of published research on yerba mate. (It has been downloaded over 15,000 times!)

Whether you're a first-time consumer or a loyal customer of Aviva, it's important to know that not all yerba mate is the same. Growing conditions, harvesting methods, and production routines greatly affect the end product. Here at Aviva, we're proud to bring you a unique Wild Harvest product of a pure leaf consistency that is shade grown in a sustainable way, which leaves a very small footprint on the surrounding landscape. This is in stark contrast to large plantation operations. As you sip on your next drink of Aviva, you can know that you're helping to preserve the Paraguayan forest and provide for the betterment of the workers on our ranch.

Try a drink that's out of the ordinary - yerba mate by Mary Ellen Psaltis
excerpt from article:

There is comfort in rituals. Every morning, rain or shine, my husband walks down our lane to get the newspaper. Then he brews a cup of coffee while I steep my Earl Grey. Such simple daily tasks are almost meditative and surely comforting.

While you can be sure that many Pacific Northwesterners are sipping their specialty java drinks before they boot their computers, the people of Paraguay, Argentina or Uruguay are likely sharing yerba mate, a naturally caffeinated beverage that is considered the national drink. While it is neither coffee nor tea (it looks more like tea because it is the leaves and stems from the tree) it is a stimulating beverage with a full-bodied, earthy flavor.

[Read Full Article]

Aviva + Stevia + Spearmint = Hmmmmm...Good!
Buy a pound of Tea Bags and Get 2nd for Half Price!!

Health & Fitness News Feeds: Many of our readers have written us expressing thanks for the additional content we provide about living a healthy lifestyle. Instead of simply relaying an article or two a month via our newsletter, we've decided to compile on our website a few health & fitness news feeds containing articles from around the world. These feeds can be accessed here:

Did you Know.... The value of Argentina's exports of tea and yerba mate rose 24 pct year-on-year to $18.6 mln (13.63 mln euro) in the period January to May 2007. The volume of the exports rose 16 pct to 22,493 tonnes. A total 13,112 tonnes of Yerba mate worth $10.94 mln. was exported- Latin AM. News Digest

The Hidden Benefits Of Yerba Mate from a Health Information Blog
excerpt from article:

If you're planning on starting a new diet, you will probably hear about the new South African tea that has found its way into our culture. It is called Yerba Mate, and has been referred to as the perfect beverage.

This tea helps detoxify the body, metabolize fat, control hunger, restore hair color, retard aging, increase libido and increase energy all without the negative effects typical of other caffeinated beverages. Natural and effective, Yerba Mate naturally aids in weight loss and weight control.

Paraguay and Argentina are the largest cultivators of Yerba Mate, and the people were the first to discover its benefits using it as a main ingredient in medical cures and a way to maintain a health life. It has been found to inhibit oral cancer cell proliferation by a study conducted at the University of Illinois, and it is also now known that Yerba Mate contains cancer-fighting properties.

[Read Full Article]

Take care and we'll see you in a couple weeks. Don't forget you can Save on 1lb of Tea Bags in November. For all other products, our storefront is a great place to start! As always, free shipping on domestic orders over $50!!


Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

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