Happy holidays to all yerba mate drinkers in the world. Ok, happy holidays to everyone in the world. 2004 is quickly approaching and 2003 will be behind us. It has been a good year for Aviva, and a memorable one at that. Just to recap a few highlights for us....
We received a new shipment of traditional drinking vessels and bombillas from Argentina. We have also reworked our gift box section to reflect three tiers of gift boxes, regular, fancy and premium. As promised, we introduced our brewing station. This is a nice gift pack that includes a plastic brewing cone, 1/2# of yerba mate, and a brewing station. Great for mate, tea or coffee. Very simple to use......place the cone on top of the box in the precut hole, place your yerba in a filter and place in the cone, then put your favorite cup under the brew cone and pour water over the mate. No more spills on the counter top.
The internet giveth and the internet taketh away. For the last four and a half years, we have been in the top five when someone types in the keyword "yerba mate". On November 16th, Google, the most widely used search portal on the internet, implemented what has been called the Florida update. In short, this was a drastic change in their search algorithm. Unfortunately, this move took our company from the top five to no where to be found. So for those of you who thought we disappeared, we did, just on Google. Behind the scenes, we are alive and prospering, thanks to you. Our internet man of the hour, Josh, has been working to get us back in the ranking, but until then here is our domain for those who would like to bookmark us.... www.yerba-mate.com. This change Google made hurt many business all over the world, especially internet based businesses. People woke up and their orders went to 0. I feel very fortunate because we have a solid wholesale business that sells to coffee and tea houses, grocery stores and GNC and nutrition stores across the country and Canada. With that in mind, my goal for the next year is to convince businesses in your neighborhood to carry our product for your convenience. The next time you visit your local health foods store, take your empty bag of Aviva with you and say that you want them to carry quality mate with no sticks and stems!
In closing, I would like to thank all of you who have made my year by giving us your business. You not only make it possible for us to live in a beautiful location here in Northern Idaho, but your help provide employment, a good wage, and housing to 55 people at our ranch in Paraguay. With the economy in shambles in South America, this new yerba mate venture provides them with security and hope. Wishing you all safe travels and a wonderful new year. Love your spouse, kiss your children, be an asset to the world and be healthy.
Founder, Aviva Ltd.
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