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January Update - A Short Note From The Desk of Dan...


Change seems to be the word of our times. We have a new president who campaigned on the platform of changing government and changing the world (apparently he's changing history, too; Obama stated in his speech, "Forty-four Americans have now taken the presidential oath." I have a 15% discount code to the first 10 who tell me why that's incorrect; email:

What does change have to do with Aviva Yerba Mate? In the next couple of months you are going to see some changes in our packaging. 2009 is our 10th anniversary, and we decided it was time to make some changes. We will be rolling out our new Aviva logo and a new package next month (some even more exciting developments planned for Q2/Q3 this year - stay tuned!) Over the years I have found that change is sometimes difficult for some people to accept. I have also found, after time, those people that did not like the change would not change from the previous change.

We are very excited about our new Aviva Logo and our new package. In the coming months, we will also be rolling out a few new blends. My personal goal in life is to keep improving as a fellow human being. In business, we want to continue improving our offerings for our customers.

When we started offering free shipping in December, some people in our organization thought I was crazy (not the first time). I am happy to say that the volume of orders have made up for the extra cost. In these times of economic troubles, I think as companies and as individuals we need to do what we can to help with each other.

With that said, I encourage people that are involved with non profits or organizations which help people and have events to raise money contact us. We have experience in working with these type events by donating product to be brewed which the organizations can then sell to help out their cause. I personally feel in these times we need to help out the less fortunate as much as we can. So I look forward to your emails. Let's start out the New Year with a bang.

In closing, I would like to put a shout out to a new company in the Los Angeles area. This is a whole new type of store— a convenience store whose mission statement is to be as Green as possible. This is a first of its type in the L.A. area, Eco Conscious with great offerings such as Aviva Yerba Mate. So, if you are in the L.A. area, stop by and say hello to Melissa and Greg. See note below:

Aviva + Stevia + Spearmint = Hmmmmm...Good!
Get FREE SHIPPING on All Domestic Orders!
Offer good for any online order with a US shipping destination.

Did you Know... The price for One full, Whopping Pound of tea bags has been dropped from $38 to $18? This pricing has been implemented on all our blends! BUY NOW!

It's Like the 7-Eleven of the Future
Dear Friends,

We open tomorrow and look forward to seeing those of you who live in LA in the coming days and weeks. We're fully stocked and filled with loads of amazing goodies. We will be launching our full deli offering with Locali made sandwiches and salads next week, but our hearty soups will be in the pots ready to warm you on tomorrow's Weather Channel-predicted rainy day. For some more info on us, check out the below blurbs.

Warmest Regards, Melissa

Easy Buzz Blog Annoucement
Urban Daddy Announcement

Melissa Rosen
Locali Conscious Convenience
5825 Franklin Avenue
Los Angeles, CA 90068

Does rooibos tea support regeneration of rat liver after intoxication by CCl4?
This study evaluates the effect of rooibos tea (RT, Aspalathus linearis) on biochemical and histological parameters during rat liver regeneration after intoxication by carbon tetrachloride (CCl4). From the 10th week, when the administration of CCl4 was terminated, the liver tissue began to regenerate. Seven days later in the regeneration phase, the animals treated by RT during whole period of the experiment, and those which drunk RT only during the regeneration period, exhibited a trend for decrease in the activity of alanine aminotransferase and significant decrease in the activity of aspartate aminotransferase and in total bilirubin content when compared with the water-drinking group. At the same time, the concentration of plasma albumin was elevated and that of tissue malondialdehyde decreased in the both groups drinking RT. After 42 days of regeneration, all biochemical parameters in all three groups reached the level of control healthy animals. In both groups treated with RT, the extent of fibrotic tissue was lower than in the group which received water.

CONCLUSION: We conclude that RT can be recommended not only for the prevention but also as a co-adjuvant for the therapy of liver diseases.

Take care and we'll see you in a couple weeks. Don't forget you can Save on Shipping when ordering online. For a list of all our products, our storefront is a great place to start! As always, free shipping on domestic orders over $50 $0.00!!


Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

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