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May Special & Update - Save on Pure Leaf and Bombilla Cut!!

Greetings and Happy Mother's Day,

I hope this newsletter finds you all enjoying a beautiful May day wherever you may be located. This newsletter contains a very important announcement regarding our company...

In the eleven years we have been in operation there have always been core forces behind our business model:

  1. Offer a unique, high quality yerba mate that is grown in its natural environment, sustainably and organically.

  2. Do business with people in South America in a way which results in a positive social footprint on the workers, their families, and surrounding community. We call this Direct Trade, where we have a say how people who pick and process our yerba mate are paid and treated.

I had mentioned in past newsletters about the unfortunate passing of our rancher in Paraguay a while back. Jack Carson was more than just a yerba mate supplier, he was a good man. He was truly the glue that held things together down there. After much effort, we determined the resulting situation at the ranch was not conducive to achieving our business goals while adhering to our core principles.

As a result, we embarked on a journey to once again locate a high quality product from a reliable supplier who embraces the ideals we do. This journey took us out of Paraguay and over to Argentina where we found a local rancher with an exceptional yerba mate who could produce according to our specifications (large leaf cut, minimal sticks/stems). This product is not pure Wild Harvest as it is not grown in the forest, but it is shade grown and certified organic. Additionally, we're proud to be partnering with a rancher who embraces sustainability and actively participates in reforestation programs.

We were also excited to learn the ranch incorporates modern processing methods which result in minimal smokiness and a heightened preservation of all the nutrients you've come to expect from this wonderful plant!

We will maintain our pure leaf yerba mate, reflecting a larger leaf cut with minimal sticks and stems. We will be replacing our Argentine Organic with a new and improved blend called our Bombilla Cut. This was designed to give our gourd-packing customers a product that is more functional and traditionaly used with a gourd and bombilla. It contains roughly 30% sticks and stems which aid in filtering smaller particles and keeping them from being sucked up the bombilla. This is a very smooth, refreshing product.

Our new product is in the warehouse and ready to ship! As part of the celebration, our monthly special will be a discount on the loose... One-pound bag of Aviva Pure Leaf for $12.75 (Regular Price: $17.00) and the one-pound bag of Aviva Bombilla Cut for $8.00 (Regular Price: $9.50).

Save on Pure Leaf & Bombilla Cut!!!

What does the future hold for Aviva? We spoke with many producers across Paraguay, Argentina, and Brazil in our recent quest for a new supplier. The various yerba mate growing regions of South America certainly boast unique characteristics associated with the end product. Ageing practices and processing methods vary greatly. In addition to this ranch in Argentina, we were also introduced to some very intriguing operations in Paraguay and Brazil. There is a potential to bring them online as an Aviva brand in the future. One thing is for sure, however, our pursuit of a new Wild Harvest supplier is not over. Who knows where our journey will take us, but we do know that we will maintain our new-found mission of being purveyors of the highest quality yerba mate South America has to offer. Stick with us, keep reading.. we'll let you know what we uncover..

Aviva + Stevia + Spearmint = Hmmmmm...Good!

Chemical constituents from the leaves of Ilex paraguariensis inhibit human neutrophil elastase.
Arch Pharm Res. 2009 Sep;32(9):1215-20

Human neutrophil elastase (HNE), a serine protease with broad target specificity, is the only enzyme responsible for the degradation of elastin which is an insoluble elastic fibrous protein in animal connective tissue. Biologically, elastase activity significantly increased with age, which results in a reduced skin elasticity and in the appearance of wrinkles or stretchmarks. In the course of our screening program for HNE inhibitors from natural source, the MeOH extract of Ilex paraguariensis leaves showed strong HNE inhibitory effect. Bioassay-guided fractionation led to the isolation of a new pyrrole alkaloid (1), along with seventeen known compounds (2-18) from the MeOH extract of Ilex paraguariensis leaves, and their chemical structures were elucidated on the basis of spectroscopic analysis. All isolated compounds were evaluated for HNE inhibitory activity, and the result demonstrated that dicaffeoylquinic acid derivatives (12, 13, 14, 15 and 16) and flavonoids (8 and 17) exhibited potent HNE inhibitory activity with IC50 values ranging from 1.4 to 7.3 microM.

Take care and we'll see you in a couple weeks. Don't forget to save on our new Organic Loose products in May. For a list of all our products, our storefront is a great place to start! As always, free shipping on domestic orders over $50 $25.00!!

Drink and be well,

Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
January 2009 - Rooibos Tea Supports Liver Regeneration
July 2008 - Press Release about move to Denver!
July 2008 - South America's Elixir of Life
June 2008 - Argentine Organic Inventory Update
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

You have received this email because you either 1.) purchased product from us 2.) specifically opted-in on our website ( OR 3.) expressed interest from a beverage related affiliate site. We like to keep in touch with our current and potential customers via periodic emails (once or twice a month). If you'd like to be removed from our mailing list, simply unsubscribe via this link and we'll honor all requests, but keep in mind that some of our specials are only available for a limited time and offered exclusively to those subscribed to our list! We'll never sell or share your information with 3rd parties. Our mailing address: PO Box 7544, Denver, CO 80207

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