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January Update - A short note from the desk of Dan...


What a great start to a new year! As many of you know, Aviva has built its reputation and business on sourcing and selling the highest quality yerba mate from South America. We were one of the first U.S. companies to pioneer the concept of removing sticks, stems and fine powders from the yerba mate during processing. I remember when I first traveled to Paraguay in 2002... Our partner at that time was taken aback when I told him our specifications were to remove as much sticks, stems and fine powder as possible. He asked, "What shall I do with all the sticks and stems?" I said sell it to yerba mate companies here in Paraguay. So he did, and they used what he sold them to blend with traditional yerba mate that is consumed in Paraguay.

As we've mentioned in previous newsletters, our partner in Paraguay passed away and the ranch become unreliable as a supplier. As a result, we began the search for another operation who could produce yerba mate to our standards. I am so happy to announce that we just received our first shipment from Paraguay. This certified organic Paraguayan yerba mate is 99% leaf with minimal sticks, stems and powder. Additionally, it is a slightly larger leaf cut (less chance of drawing up particles through the bombilla). The first cupping is exactly like the original samples that were sent to us last year— Clean and smooth with a green finish and the grassy yerba mate flavor we all love. Our new supplier is a company that has been growing yerba mate sustainably and organically in a wild harvest fashion for many years. Most importantly, they are a professional organization who treats their workers fairly and pays them more than the average wage for Paraguay.

I would like to thank our partner company in Paraguay, Jerovia Yerba Mate— Specifically Deisy and Ricardo. We appreciate all of the hard work that went into this project, and look forward to a long and lasting relationship.

Great changes for the better happening here at Aviva for 2011. Along with our new product, we just received a large shipment of gourds and bombillas. Five different gourds and four different bombillas.

Last year we started offering an organic yerba mate from Argentina and also introduced our bombilla cut yerba mate for traditional drinking out of a gourd. We will continue offering this Argentine organic even though our signature product will be the Paraguayan Wild Harvest yerba mate. With that said, from here on out, all of our blends and our matelatte mixes will be made from the Paraguayan yerba. Also, you'll notice a slight price drop on the Argentine. We were able to realize some savings with this last shipment. Instead of pocketing the difference as profit, we decided to pass on this savings to you in the form of lower retail pricing. Please keep this in mind in case we need to tweak the pricing in the other direction down the road ;-)

Thank you for your continued support and business. We look forward to servicing your yerba mate needs for years to come!

Save 10% on 1lb Tea Bags - All Blends!

Analysis of free-radical scavenging of Yerba Mate
J Food Sci. 2010 Jan-Feb;75(1):C14-20.
Health Effects Laboratory Div., Natl. Inst. for Occupational Safety and Health

Mate (MT) is a popular South American beverage that has been used as a traditional medicine for centuries, spurring recent interest in its nutraceutical properties. MT is prepared as an infusion of leaves from the Yerba Mate (llex paraguriensis) tree. MT has been reported to have antioxidant properties in vitro and in vivo, but these have not been fully characterized in terms of effects against specific radicals. Accordingly, we examined the antioxidant effects of an MT infusion against hydroxyl and superoxide radicals in both chemical and cell culture assays. MT infusions were prepared at 3.10 g/L in boiling water and diluted to experimental dilutions from this stock. Electron spin resonance (ESR) experiments indicated that MT scavenged hydroxyl radicals (produced via the Fenton reaction) and superoxide radicals (produced via the xanthine/xanthine oxidase enzymatic reaction) at all concentrations tested (P < 0.05). Further controls indicated that superoxide radical scavenging was not due to xanthine oxidase inhibition. MT scavenged hydroxyl radicals and decreased cellular oxygen consumption in a dose-dependent manner in Cr(VI)-stimulated RAW 264.7 cells, based on ESR and oxygraph measurements (P < 0.05). Similarly, MT also inhibited hydroxyl-radical-induced lipid peroxidation and DNA damage in a dose-dependent manner in RAW 264.7 cells, based on malondialdehyde and Comet assay data (P < 0.05).

This study indicates that MT possesses potent antioxidant effects against hydroxyl and superoxide radicals in both chemical and cell culture systems, as well as DNA-protective properties. These data further clarify the reported antioxidant effects of Yerba Mate infusions.

Aviva + Stevia + Peppermint = Hmmmmm...Good!

Take care and we'll see you in a couple weeks. For a list of all our products, our storefront is a great place to start! As always, free shipping on domestic orders over $100 $75.00!!

Drink and be well,

Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
June 2010 - Dr. Elvira de Mejia Review on Energy Drinks
May 2010 - **Important Product Change Update**
March 2010 - Aviva Now Carrying Teatulia Line of Teas!
March 2009 - 2 Studies Regarding Yerba Mate and Obesity
January 2009 - Rooibos Tea Supports Liver Regeneration
July 2008 - Press Release about move to Denver!
July 2008 - South America's Elixir of Life
June 2008 - Argentine Organic Inventory Update
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

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