"Professional Ironman triathlete Brendan Brazier is a man who walks his talk and lives what he preaches. The information that he shares in THRIVE strikes at the very heart of the major health problems faced by North Americans. I think that by reading this book, you will no doubt be convinced that a plant-based whole foods diet is the true future of optimal health"
- Zolton P. Rona, MD, MSc - Medical Editor, Encyclopedia of Natural Healing (Alive Books 2002)

"Whether you are a vegan, vegetarian, or meat eater, this book has information that every swimmer will benefit from reading. From the simple premise that the number one job of an elite athlete is to create stress, then deal with it, Brendan has written a remarkable book, both in its simplicity and insightfulness. Each chapter contains information on an issue, and then summarizes each section with a 'lesson learned,' which reinforces main points and important concepts presented. As a vegetarian for the majority of my swimming career I can only daydream of how helpful this book would have been for me. Yet even today, as a 'weekend warrior,' I have already begun to incorporate many of the ideas from Thrive into my own life, not only to improve my health, but also to reduce stress and increase my energy."
- Swim News Magazine (review by Canadian Olympic swimmer Nikki Dryden)

"You don't have to be a high performance, competitive athlete to benefit from the excellent advice in this small book"
- VegNews Magazine

"Though Thrive is written by a professional endurance triathlete who is vegan, from the first page you'll recognize that this guide is not designed only for athletes or vegans, but everyone. Brendan sifts through the masses of confusing nutritional information available and through his own research and personal trial and error, simplifies what he feels are most vital factors affecting your health."
- Vista Magazine