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July Update - A Short Note From The Desk of Dan...

Greetings,

Yerba mate continues to garner widespread media coverage as the industry pushes forward with its march from coast to coast, on a mission to educate our fellow citizens about a healthful and natural alternative to coffee and artificial energy drinks.

Click on Men's Journal cover here ==>

It seems like everywhere one turns these days, he or she can find an article or study highlighting how "out of shape" our society has become. The combination of a sedate lifestyle and a poor diet has fueled a childhood obesity epidemic that will strain our healthcare system and cost our economy millions of dollars every year. I bet everyone reading this newsletter has consumed a cold carbonated beverage known as "soda" or "pop" or "cola", depending on what part of the country from which you hail. Perhaps many of you grew up drinking "regular" soda, but switched to diet as you entered adulthood. Well, it sounds like diet drinks may not be a better alternative....

Aviva + Stevia + Lemon Mint = Hmmmmm...Good!
1lb of Tea Bags Save 15%! (Summer Blends; No Limit)

Did you Know.... Yerba Mate exports from Argentina for Q1 2007 rose 40% from same period a year ago (8,686 tons). - Latin AM. News Digest

TIME.com: Researchers connect diet soda to risk of heart disease, diabetes
excerpt from article:

People who drank more than one diet soda each day developed the same risks for heart disease as those who downed sugary regular soda, suggests a large but inconclusive study. The results surprised the researchers who expected to see a difference between regular and diet soda drinkers. It could be, they suggest, that even no-calorie sweet drinks increase the craving for more sweets, and that people who indulge in sodas probably have less healthy diets overall.

The study's senior author, Dr. Vasan Ramachandran, emphasized the findings don't show diet sodas are a cause of increased heart disease risks. But he said they show a surprising link that must be studied. "It's intriguing and it begs an explanation by people who are qualified to do studies to understand this better," said Vasan, of Boston University School of Medicine.

[Read Full Article]

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Take care and we'll see you in a couple weeks. Don't forget you can Save on bulk Tea Bags in July. Our storefront is a great place to start! As always, free shipping on domestic orders over $35!!

Sincerely,

Dan Garcia
Founder, Aviva Ltd.
www.yerba-mate.com

Browse Past Newsletters...
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates


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