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• Natural & Sustainable Energy • Induces Mental Clarity
• Provides Antioxidants • Boosts Immune System
• Supports Weight Management • Coffee Alternative


Aviva

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New Online Shopping Experience Now Live!

Greetings!

Your comments and suggestions over the years have not fallen on deaf ears! Today, we're excited to deliver on those requests and announce a NEW and IMPROVED customer interface for our online store.

A while back we drafted a roadmap to upgrade the ecommerce system associated with our online store. We took many of your ideas for functionality and design into consideration. After much work, it is now live!

Some of the new features we'd like to highlight include the ability to create an account with us. Registration will save your customer details for quick purchase during subsequent visits. You can also view past orders and see current fulfillment status. In addition, you have the ability for one-click re-purchase of previous orders. There is a static menu bar at the top of each store page where you may access this information (see below):



Another feature we'd like to point out here is our expanded list of payment options. You may continue to pay directly with your credit card via our secure iTransact gateway, or for your added convenience you may select any of these 3rd-party payment providers:



Comments, Suggestions, Bugs?... We'd like to hear your impression of the new store, as well as receive notice of any bugs you may come across (yes, there may be a few kinks we'll need to work out; please bear with us). We've set up a special email for you to use - feedback@yerba-mate.com.

As a reminder... Our new shipment of Wild Harvest yerba mate is now in the warehouse and ready for order! This mate looks GREAT and is consistent with our requirements for big leaf cut and minimal sticks/stems/dust.

From now until September 16th, take an additional 15% off any 14oz loose Wild Harvest blend and/or 1lb of tea bags! No promo code needed. This discount has already been applied to the pricing in our online store.

Order Yours Today!

Free Domestic Shipping Over $50 - Shop Now!

Shipping charges are calculated at checkout as follows:

$0.01 - 15.99
$16.00 - 34.99
$35.00 - 49.99
$50.00 - 199.99
$200.00 and over
$5.95
$8.95
$9.95
FREE!
FREE!

***Aviva welcomes International orders! However, our free shipping special is not applicable. Postage for all Canadian destinations is a flat $20.00; Postage to other international locales is $34.00 (includes insurance). ALL international orders (Canadian orders included) over 4lbs are subject to additional charges. Customers will be contacted via email if additional charges apply.***



Dicaffeoylquinic acids in Yerba mate inhibit NF-kB nucleus translocation in macrophages and induce apoptosis by activating caspases-8 and -3 in human colon cancer cells.
Scope: The biological functions of caffeoylquinic acid (CQA) derivatives from various plant sources have been partially elucidated. The objectives were to isolate and purify diCQAs from Yerba mate tea leaves and assess their anti-inflammatory and anti-cancer capabilities in vitro and explore their mechanism of action.

Methods and Results: Methanol extracts of dried mate leaves were resolved by flash chromatography and further purified resulting in two fractions one containing 3,4- and 3,5-diCQAs and the other 4,5-diCQA with NMR-confirmed structures. Both fractions inhibited LPS-induced RAW 264.7 macrophage inflammation by suppressing nitric oxide/inducible nitric oxide and prostaglandin E(2) /cyclooxygenase-2 pathways through inhibiting nucleus translocation of Nuclear factor ?B subunits, p50 and p65. The diCQA fractions inhibited Human colon cancer cells CRL-2577 (RKO) and HT-29 cell proliferation by inducing apoptosis in a time- and concentration-dependent manner, but did not affect the protein levels of p21, p27, p53, and Bax:Bcl-2 ratio in RKO cells. In HT-29 cells, however, the diCQA fractions increased Bax:Bcl-2 ratio. The diCQA fractions increased the activation of caspase-8 leading to cleavage of caspase-3 in both RKO and HT-29 colon cancer cells.

Conclusion: The results suggest that diCQAs in Yerba mate could be potential anti-cancer agents and could mitigate other diseases also associated with inflammation.

Aviva + Stevia + Peppermint = Hmmmmm...Good!

Take care and we'll see you in a couple weeks. Don't forget you can save on shipping when ordering at least $50 worth of product! For a list of all our products, our storefront is a great place to start!

Drink and be well,

Dan Garcia
Founder, Aviva Ltd.
www.yerba-mate.com


Browse Past Newsletters...
January 2011 - New Partnership with Wild Harvest Supplier!
November 2010 - "Natural Highs" Yerba Mate Program for High School Youths
June 2010 - Dr. Elvira de Mejia Review on Energy Drinks
May 2010 - **Important Product Change Update**
March 2010 - Aviva Now Carrying Teatulia Line of Teas!
March 2009 - 2 Studies Regarding Yerba Mate and Obesity
January 2009 - Rooibos Tea Supports Liver Regeneration
July 2008 - Press Release about move to Denver!
July 2008 - South America's Elixir of Life
June 2008 - Argentine Organic Inventory Update
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

You have received this email because you either 1.) purchased product from us 2.) specifically opted-in on our website (yerba-mate.com) OR 3.) expressed interest from a beverage related affiliate site. We like to keep in touch with our current and potential customers via periodic emails (once or twice a month). If you'd like to be removed from our mailing list, simply unsubscribe via this link and we'll honor all requests, but keep in mind that some of our specials are only available for a limited time and offered exclusively to those subscribed to our list! We'll never sell or share your information with 3rd parties. Our mailing address: PO BOX 3824, Coeur D'Alene, ID 83816

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