Yerba Mate Tea Logo Yerba Mate Tea Logo

• Natural & Sustainable Energy • Induces Mental Clarity
• Provides Antioxidants • Boosts Immune System
• Supports Weight Management • Coffee Alternative


(See who's Tweeting!)

Yerba Mate
Health Benefits
Mate Research
Aviva Quality
Brewing Mate
Visit Our Store
Wholesale Info
Health News
About Us

Store Quicklinks

Plain Yerba
Flavored Teabags
Loose Blends
Summer Blends
Sample Packs
Mate + Rooibos
Gift Sets
Gourds & Bombillas
Modern Accessories

August Savings - 20% off all Loose and 1lb Tea Bags!!
No Promo Code Needed.
Discounts already reflected in the store.
Offer expires 8/15/12.

Share this email: Facebook Twitter LinkedIn MySpace Delicious Digg


Apparently, yerba mate was introduced to the North American continent long before we started importing it in the late '90s.... well, sort of.

Check out this article highlighting research from Patricia Crown, a professor of anthropology at the University of New Mexico:

UNM researcher finds evidence early Americans got caffeine buzz from holly - Centuries before double lattes, Starbucks baristas and brightly labeled energy drinks, North Americans were brewing and imbibing a caffeine-laden beverage made from leaves and stems of holly trees that European explorers labeled "Black Drink." [Read Full Article]

Fast-foward to present, and we find US Olympian, Sam Mikulak, tweeting about drinking yerba mate before his workouts and competitions! (See his tweet below).

Also, don't forget about our first of the month special. Save big on 14oz and 5lb bags of loose (all blends) as well as 1lb tea bags!


Yerba mate extract attenuates both central and peripheral inflammatory effects of diet-induced obesity in rats.
J Nutr Biochem. 2012 Jul 25.

To clarify the effects of natural dietary components on the metabolic consequences of obesity, we examined the effects of yerba mate extract Ilex paraguariensis on both central and peripheral inflammatory effects of diet-induced obesity and correlated the hypothalamic tumor necrosis factor (TNF)-a level with adipose depot weight. Wistar rats were divided into four groups: a control group (CTL) fed with chow diet, a second group fed with chow diet plus yerba mate extract (CTL+E), a third group fed with a high-fat diet rich in saturated fatty acids (HFD) and a fourth group fed with HFD plus yerba mate extract (HFD+E). Enzyme-linked immunosorbent assay, Western blotting, colorimetric method and treatment by gavage were utilized as materials and methods.

The HFD groups showed a significant increase in food intake (kcal), body weight, adipose tissue and leptin level in comparison to CTL and CTL+E. HFD leads to increase of both central and peripheral inflammatory effects, and deregulation of insulin pathway. In addition, yerba mate extract intake blunted the proinflammatory effects of diet-induced obesity in rats by reducing the phosphorylation of hypothalamic IKK and NF?Bp65 expression and increasing the phosphorylation of I?Ba, the expression of adiponectin receptor-1 and consequently the amount of IRS-2. Moreover, the increase in interleukin (IL)-6 levels in the liver and muscle and of the IL-10/TNF-a ratio in groups that received yerba mate extract showed the anti-inflammatory effects of this natural substance.

Taken together, our data suggest that the use of yerba mate extract may be useful for reducing low-grade obesity-associated inflammation.

Aviva + Stevia + Peppermint = Hmmmmm...Good!

Take care and we'll see you in a couple weeks. Don't forget you can save on shipping when ordering at least $50 $35.00 worth of product! For a list of all our products, our storefront is a great place to start!

Drink and be well,

Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
May 2012 - The Meaning of Mate in Argentina
April 2012 - Anti-Obesity and Anti-diabetic Effects of Yerba Mate
September 2011 - New Shopping Experience Now Live!
April 2011 - Experience the Ultimate Infusion with a Mate Gourd!
January 2011 - New Partnership with Wild Harvest Supplier!
November 2010 - "Natural Highs" Yerba Mate Program for High School Youths
June 2010 - Dr. Elvira de Mejia Review on Energy Drinks
May 2010 - **Important Product Change Update**
March 2010 - Aviva Now Carrying Teatulia Line of Teas!
March 2009 - 2 Studies Regarding Yerba Mate and Obesity
January 2009 - Rooibos Tea Supports Liver Regeneration
July 2008 - Press Release about move to Denver!
July 2008 - South America's Elixir of Life
June 2008 - Argentine Organic Inventory Update
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

You have received this email because you either 1.) purchased product from us 2.) specifically opted-in on our website ( OR 3.) expressed interest from a beverage related affiliate site. We like to keep in touch with our current and potential customers via periodic emails (once or twice a month). If you'd like to be removed from our mailing list, simply unsubscribe via this link and we'll honor all requests, but keep in mind that some of our specials are only available for a limited time and offered exclusively to those subscribed to our list! We'll never sell or share your information with 3rd parties. Our mailing address: PO BOX 3824, Coeur D'Alene, ID 83816

Powered by