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April Update - A Short Note From The Desk of Dan...


I hope this email finds you out enjoying the warm weather that has embraced much of he country this weekend. I know it's cloudy and cool in the Northwest, and the plains states are dealing with some storms, but I believe the folks east of the Mississippi are enjoying plenty of sunshine and above-normal temperatures! (No, I don't moonlight as a meteorologist.)

It's about that time of year when many yerba mate drinkers swap out their warm brews for refreshing iced mate. Our summer blends are perfect for such a treat. Some of our active customers who are always on the go find it very convenient to toss a couple tea bags into a bottle of cold water to take with them to the trails, the tennis court, golf course, or wherever their active lifestyles take them.

When brewing iced mate, it's certainly OK to shake up a few teabags with cool water to enjoy in a hurry, but keep in mind many studies support the notion that hot water helps extract the nutrients from the leaf better than cooler water. The same holds true when brewing coffee, tea, or other herbals. Be careful not to use boiling water, as the extreme temperature associated with such has the potential to damage the vitamins and minerals in the leaf. One of our favorite ways to make iced mate is with an iced tea maker. With this method you can have a pitcher of ice cubes waiting to collect the brew immediately after the hot water has passed through the yerba. Sweeten with stevia and/or add a lemon slice for flavor!

Aviva + Stevia + Spearmint = Hmmmmm...Good!
1lb of Mateccino Chai Tea Bags Save 25%! (No Limit)

I am extremely excited to introduce to you a new organization associated with our industry! We're proud to announce that Aviva is a founding member of The Yerba Mate Association of the Americas (YMAA). While the association was founded about a year ago, the website is recently launched with a ton of insightful information related to yerba mate, as well as an archive of media in which yerba has been featured over the years. Yerba Mate Association website!

South American Tea Is High In Antioxidants - By LAURA JOHANNES
Yerba mate tastes bitter, so is it any surprise it's supposed to be good for you? Companies that sell the strong-flavored South American tea say it's full of nutrients that fight disease, provide energy and aid weight loss. Research does show Yerba mate has positive effects on cells in test tubes and animals, but scientists say human studies are needed.

The leaves of a holly shrub called ilex paraguariensis are dried to make Yerba mate (pronounced mah-tay). In South America, it is drunk in gourds with straws, often shared by a group of friends. In the U.S., it's sold in tea bags, leaf tea and cold energy drinks.

Yerba mate is increasingly popular, despite its harsh, grassy taste, because of health claims ranging from cancer-fighting activity to prevention of atherosclerosis. It's purported to have more antioxidants than green tea. Contrary to some marketing claims, scientists say the tea does contain caffeine, though less than coffee. [Read More]

Source: Wall Street Journal - April 10, 2007

The pdf file is rather large; it may take a few minutes to download.
Precision Nutrition
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Precision Nutrition is the nutrition system used by Dr. John Berardi's personal clients and athletes to build lean, muscular, high-performance physiques in record time. Includes the Precision Nutrition Diet Manual, the Gourmet Nutrition Cookbook, the No Nonsense Nutrition 2 Disc DVD set and the Precision Nutrition Audio CD set.
Gourmet Nutrition, a new e-book (194pg pdf), is both a cookbook and a full-blown optimal eating manual! Includes:
  • tons of recipes to keep your taste buds alive and your body looking great
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  •

Take care and we'll see you in a couple weeks. Don't forget you can Save on Mateccino teabags in April. Our storefront is a great place to start! As always, free shipping on domestic orders over $35!!


Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

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