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March Update - A Short Note From The Desk of Dan...


As many of you know, we periodically send out surveys to check the pulse of our customers. Among other things, we want to know what folks are drinking, what they are using to sweeten their beverages, and how they are currently brewing their yerba mate. Over the years, I think we have generated about half a dozen surveys like this. The overwhelming feedback we receive in regard to suggestions for new product offerings is that our customers would like to see us carry other natural tea offerings (Camellia Sinensis - ie. Black, Green, White teas).

With that said, I am proud and excited to announce that starting today we will be selling a line of tea called Teatulia. I have spent the last 17 years making my living from my taste buds. Teatulia is one of the best tasting teas I have come across. Teatulia tea has a smooth flavor and a crisp finish with very little tannins. To start with, we will be offering three of their wonderful teas— Black, Green and White. We will offer these varieties in state-of-the-art recyclable pyramid bags and in loose format sold by the ounce. What is important about this style bag is that it allows Teatulia to pack loose leaf tea in a tea bag. Because these teas are from the Camellia genus, it is imperative the leaf be allowed to unfurl (unlike our yerba mate, where it is only important for the yerba to simply steep). Our yerba mate is not a whole leaf product and the curing process does not provide a curled up leaf. When the tea leaf is allowed to unfurl in your cup, you are assured that you are receiving the maximum nutritional benefit from your drink.

Along with great tasting tea, Teatulia has additional traits that are very important to us as well. Beyond the fact that Teatulia is the only company that has the rare opportunity of importing tea from Bangladesh, they are both certified organic and they employ a direct trade relationship with the Teatulia tea gardens. This relationship allows them to apply their social economic direct trade program with the workers and their families who work and live on the estate in Bangladesh. What does direct trade mean? It means that the workers are paid more than a fair wage. It means there is no middleman taking valuable funds to administer an international program. It means more resources are available to empower and better the lives of the people who work in the tea gardens.

Please join us in welcoming Tetulia Tea to the Aviva family. Drink And Be Well!

On another note— March Special Update... we're out of the 50ct Chai, and other flavors are getting very low. While supplies last, we'll be selling remaining inventory of 25ct and 50ct Eco Pouches at a special offer of BUY 2 GET 1 FREE!

25/50ct Eco Pouch Closeout
All flavors are Buy 2 Get 1 Free!!

Aviva + Stevia + Spearmint = Hmmmmm...Good!

Chemical constituents from the leaves of Ilex paraguariensis inhibit human neutrophil elastase.
Arch Pharm Res. 2009 Sep;32(9):1215-20

Human neutrophil elastase (HNE), a serine protease with broad target specificity, is the only enzyme responsible for the degradation of elastin which is an insoluble elastic fibrous protein in animal connective tissue. Biologically, elastase activity significantly increased with age, which results in a reduced skin elasticity and in the appearance of wrinkles or stretchmarks. In the course of our screening program for HNE inhibitors from natural source, the MeOH extract of Ilex paraguariensis leaves showed strong HNE inhibitory effect. Bioassay-guided fractionation led to the isolation of a new pyrrole alkaloid (1), along with seventeen known compounds (2-18) from the MeOH extract of Ilex paraguariensis leaves, and their chemical structures were elucidated on the basis of spectroscopic analysis. All isolated compounds were evaluated for HNE inhibitory activity, and the result demonstrated that dicaffeoylquinic acid derivatives (12, 13, 14, 15 and 16) and flavonoids (8 and 17) exhibited potent HNE inhibitory activity with IC50 values ranging from 1.4 to 7.3 microM.

Take care and we'll see you in a couple weeks. Don't forget to sample our flavors with the Eco Pouch Closeout special in March. For a list of all our products, our storefront is a great place to start! As always, free shipping on domestic orders over $50 $25.00!!

Drink and be well,

Dan Garcia
Founder, Aviva Ltd.

Browse Past Newsletters...
January 2009 - Rooibos Tea Supports Liver Regeneration
July 2008 - Press Release about move to Denver!
July 2008 - South America's Elixir of Life
June 2008 - Argentine Organic Inventory Update
April 2008 - 3 New Yerba Mate Studies
February 2008 - NBC Today Show Video and Survey Results
November 2007 - Hidden Benefits of Yerba Mate
July 2007 - Men's Journal Article on Yerba Mate
June 2007 - Julio Franco of the NY Mets Drinks Yerba Mate
May 2007 - Kiehl's New Line of Yerba Mate Products
April 2007 - Yerba Mate Tea Association of the Americas
March 2007 - Nutrients for Improving Running Performance
February 2007 - Argentine Tea, the 'New Coffee Break'
January 2007 - The Social Significance of One Hot Drink
August 2006 - Make a Splash while Mountain Biking!
July 2006 - Nutraceutical Potential of Mate Tea
July 2006 - The World's Healthiest Foods List, A-Z
June 2006 - Acrylamide danger in coffee
April 2006 - New Argentine Organic Product
February 2006 - Herbal Tea With a Big Kick!
January 2006 - Monthly Special and Honest Food Guide
December 2005 - Tea is Hot!
November 2005 - Yerba featured on NBC Today Show
October 2005 - New Tea Packing Machine
September 2005 - Yerba in the Press
August 2005 - Mental Clarity & Xanthines
July 2005 - Heat Stress & Important Safety Tips
June 2005 (Part II) - Shortage of Yerba in South America
June 2005 - Aviva Sample & Processing Methods
March 2005 - Anticancer Research
February 2005 - Aviva Quality Discussion
January 2005 - Antioxidants
October 2004 - Yerba & Weight Decline
August 2004 - River Trip & Matelattes
July 2004 - Earn 5lbs w/ Wholesale Initiative
June 2004 - Beverage Consumption Rates

You have received this email because you either 1.) purchased product from us 2.) specifically opted-in on our website ( OR 3.) expressed interest from a beverage related affiliate site. We like to keep in touch with our current and potential customers via periodic emails (once or twice a month). If you'd like to be removed from our mailing list, simply unsubscribe via this link and we'll honor all requests, but keep in mind that some of our specials are only available for a limited time and offered exclusively to those subscribed to our list! We'll never sell or share your information with 3rd parties. Our mailing address: PO Box 7544, Denver, CO 80207

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